11 THINGS I DID IN NEW YORK (IN A DAY)!!

I fondly remember it- the one day trip to New York City literally. It was almost an year back! In the March of 2016. Before I tell you how I landed up there, here is a little back story and my fascination with New York. MY NEW YORK CHARM No better place than New York! New York was my Wall Street dream! Back in my school days, I had a fascination with Investment Banking and wanted to work at the Wall Street. I grew up wanting to major in Finance, but life had something better for me… What I mean,…

ARE YOU A BADASS BABE??? !!!

BADASS BABES… it is the new norm… to be badass and to be a babe.. But do you have it in you ???? So this is my version of the BADASS BABE.. & I do not mean to disregard anyone.. (just a heads up , you know!)   So give yourself 1 point for every yes.. and then we will total up at the end. You know who you are. You know what you want. You are clever to get what you want. You have a set of principles that you function on & those would not bend for anyone,…

10 Things that Organized People Do

Hey folks! I have been getting such wonderful response from so many people about the blog…. I am glad you all are liking it. And so, I have put down a list of things to do for my blog posts…. (more about that later) So, lets talk about being Organized… yep, the elephant in the room! Exactly, how to get organized, can be found in these 10 things that I am going to list down. 1. They make their bed. Making your own bed is the least you can do. And it hardly takes 5 minutes. Your day starts by…

5 WAYS TO OWN YOUR BRAND

Small businesses often face this huge question of identity. What is your company about ? What is that you do?  And thus, all small businesses face this big task of making the brand speak for itself. I have today 5 ways how you can own your brand like a boss. Here they are: Be consistent throughout If your brand has to be speak for itself, you got to make it look the same to begin with. This is the tiniest thing you can do, but it goes a long way. You can do so by using the exact same colors,…

HOW TO USE INSTAGRAM FOR BUSINESS

Instagram is a rage these days, the millennials are loving it and so should your business too. What makes instagram so great is : Beautiful Feed Easy Navigation Reach 8 million + users Simple search option Instant communication with users A brand can use this powerful medium to reach to many customers and in turn create more customers as well. Some of the ways to use Instagram for Business are: 1. USE HASHTAGS The content you post online has to be searchable. This means if a potential customer is looking up shoes, they would use #shoes or #summershoes, etc. and…

THE POWER OF BRANDING

Brand. What is it? Brand is the what the customer thinks you are. Period. Brand is not a logo, not the color, not the design, not your products, not what your tagline, but JUST WHAT THEY THINK WHEN THEY LOOK AT YOUR PRODUCT/ SERVICE. Since, the basics are clear, we can move to what branding can do for you. Branding can ✔️ Create a space for your brand in the minds of the customer ✔️ Distinguish your company from any other business in the market ✔️ Help you understand what your customers think about you ✔️ Help you plan potential projects in the future…

START SMALL, THINK BIG

When one pitches an idea, when one dreams, when one starts something, most successful people always look at the bigger picture. Often successful business people look at a situation from an “Eagle’s Eye.” That meaning, the bigger picture. Looking at the picture from afar. So let me explain this to you in the business sense. Lets take Starbucks… when Starbucks came into a market they were looking at creating a community and not just sell coffee. Here, the bigger picture is the creation of a community and the small picture is to sell coffee. Lets take another example,  Apple. We…